We’re hiring! Marketing Manager

Rites for Girls CIC has been delivering support to women, girls and their mothers since 2011.

We are seeking to recruit a new member to our management team :

  • Marketing Manager (part-time)

The Marketing Manager will join a team with our Project Director (Kim McCabe), Outreach Manager and Office Operations Manager.  We’re looking for a highly organised and self-motivated woman who is passionate about making a difference in girls’ lives. You’ll have a ‘can-do’ attitude and demonstrable commitment to Rites for Girls feminist approach to supporting women and girls.

To apply, read our application pack and fill out the application form online (see buttons above), or email your completed application form to admin@ritesforgirls.com
Scroll down to find job details.

Closing date: 10am Monday 17th June 2024

Workshop date for all longlisted candidates: Thursday 20th June 2:30 – 4:30pm
Interview date for shortlisted candidates: Thursday 27th June 1:30 – 3:30pm.

The post is subject to an enhanced vetting and barring check and open to women only. Genuine Occupational Requirement (GOR), Schedule 9 (Work; Exceptions), Part 1 (Occupational Requirements), of the Equality Act (2010) applies. This post is funded by The National Lottery Reaching Communities Fund for two years.

Our Values are important to us and we seek to follow them in everything we do.

  • Respect: Respecting sacred female wisdom and the puberty rite of passage. Ensuring the girls are at the centre of everything we do and accepting everyone associated with Rites for Girls just as they are.
  • Responsibility: Taking personal and collective responsibility in service of girls and young women.  Women stepping up as elders; empowering girls to take responsibility for their own lives; employing truth and honesty in decision making and when delivering our work.
  • Community: Building thriving connections.  Enabling girls to find their place in the world; restoring circles: of girls, mothers, women, and across generations; strengthening connections: between mother and daughter, the girls in our groups, women within the organisation, the girls with their Facilitators, the mother’s circle, and within extended communities.

Job description details for the post

5.1 JD – Marketing Manager June 2024


Marketing Manager 



June 2024 


Fixed-term contract for 2 years


Work from home, must be UK based 


Project Director


16 hours per week (2 days)


£23,795 per annum (FTE) pro rata


11 days paid annual leave, which includes 8 public holidays per annum (FTE), self-managed flexible working.




Who are we?

Our mission is to change the world – one girl at a time.

Girls are growing up in a changing and challenging world.  As well as managing stress, bullying, siblings, divorce and exams, they’re navigating the world of social media, online harassment and online pornography.  Their adult support networks are weakened as parents work long hours, extended families live far and wide, and teachers are stretched.

Rites for Girls mentors girls right through their adolescence and we train women to facilitate girls’ groups where preteen girls prepare for puberty and learn how to take charge of their emotional, social, and mental well-being.  This guidance continues through their teenage years. We also support their mothers as the girls journey through this pivotal phase. 

We aim to make growing up for girls an easier, safer, and better supported journey.

We have been awarded funding from The National Lottery Community Fund for a three year project to broaden our reach into diverse communities, address economic barriers to access, and scale up the organisation to ensure sustainability.

As Marketing Manager you will play a key role in  this exciting project to increase reach and connect with communities, working closely with the Project Manager and the Operations Manager.

The Reaching Communities Strategy focuses on outreach and empowering communities to lead the growth of support for preteen and teenage girls, particularly supporting community approaches and women’s empowerment. 


  • Partnerships and Reaching Communities Management.

    You will
    – be proactive in suggesting innovative ways for marketing and promotions
    – develop creative campaigns online and offline to attract women to our training, especially those who are challenging to reach, and to attract specific target groups.
    – design culturally diverse and sensitive marketing materials for a targeted campaign to promote training grants
    – talk to women within diverse communities to find out how best to speak to their communities
    – create and distribute materials (including promotional videos) to publicise our TNL bursary fund and attract girls, mothers and women to our programmes
    – raise national awareness of this National Lottery funded project
    – create public speaking opportunities for our founder eg podcasts, press, conferences
    – promote out involvement in outreach events eg WOW, Festival of the Girl
    – generate regional interest in our public speaking events
    – explore local events to attend for networking opportunities
    – add to promotional materials that can be customised for our local Facilitators
    – support Facilitators to create content for use locally in line with the brand guidelines
    – manage our presence on Facebook, Instagram and LinkedIn
    – work with a PR firm as appropriate to maximise reach and engagement

  • Monitoring and Evaluation. You will:
    – develop and deliver a marketing plan nationally
    – manage the marketing budget, recording and monitoring expenditure and ensuring all activities are delivered within this
    – write quarterly reports
    –  provide engagement data to the Project Manager for impact reports

  • Sustainability. You will:
    – have responsibility for marketing our facilitator programme
    – build a network of volunteers, managing them as a team, to create promotional material directed at specific communities
    – partner with universities to offer a student internship
    – train our facilitators to promote themselves locally
    – contribute to a dynamic and highly skilled team
    – work collaboratively with others to support our overall organisational strategy. 

And do this in line with our ethos – creating a brave space for women working authentically, each one supported and developed by their working together, to make a difference to the girls and women in the communities we serve.



We have so much we want to achieve and we need someone who can juggle, prioritise, sense and respond.

You’ll be part of a high performing team, co-creating a working environment where everyone enjoys their work and performs at their best.
You’ll be self-motivated, with strong collaborative people skills, and have previous experience of a marketing manager role

You’ll have excellent communication skills and the ability to develop and maintain professional relationships both externally and internally.

If you’re passionate about making a difference and excel when working as part of a team, then we want to hear from you.


  • Has an excellent understanding of marketing strategy, principles and processes and a record of having applied those principles and achieved consistent success
  • Able to use relevant tools to report on progress, measure impact and interrogate data with a view to continuous improvement
  • Customer focused with a collaborative, positive mindset
  • Strong verbal and written communication skills
  • Strong numeracy and literacy skills
  • Hard working, highly motivated and takes initiative
  • Is well organised and makes effective use of time
  • Good IT skills to enable remote working
  • Inspires and supports people, always  leading by example


  • Level 3 educated or equivalent in experience
  • At least 3 years’ relevant work experience
  • Competent in Canva, Mailchimp, WordPress, social media platforms (eg FB, IG, LinkedIn) and other design and marketing tools.

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