The Power of Crowdfunding

Nela knew she had to train as a Girls Journeying Together Facilitator from the moment she heard our founder Kim talking on a podcast (The Menstruality Podcast by Red School). She had been looking to create a course for girls growing up in Germany, prompted by her own daughter’s requests to make a ‘puberty course’ so that she could share her excitement about growing up with her friends. Nela, already working with and for women in Berlin, knew empowering girls was the next step for her. It was while researching content for creating this course she discovered it already existed – as Girls Journeying Together.

The stars aligned for Nela, during her research she noticed that one of our training webinars was running just 10 minutes later. She immediately registered and attended, and that was that,

Yes you have to do it,” Nela’s inner voice told her. There were just two problems, time and money! Nela had been unwell in 2023 and had spent more time than she would have liked away from her family, now she was thinking about going away again.

I had this big yes, do it! I was doing something that was meaningful for my power, strength and happiness and I was doing it for me as a mother, for the girls, and the world.”

Her husband and both children were so pleased that it was something lovely and were not concerned that it would be taking her away this time.

The next issue was money. Nela had been unwell and had used up all her savings. She knew this was something she had to do, so how to raise the money? The answer came in the form of a crowdfunding campaign which was incredibly successful. In just four weeks Nela raised the full amount for her training and a week later found herself on a plane from Germany to the UK to attend the first part of the programme.

So how did Nela crowdfund everything she needed to cover the cost of our training in just four weeks? I will share her top tips below. The whole process took about three months. Nela told me,

Even if you have the money, the campaign is so worth it to build up the community.”

It seems that launching a crowdfunding campaign had a two-fold benefit. Nela found that whilst she was raising money, she was building a community of women and girls interested in her girls groups, as well as supporters of her work.

If you are unsure how crowdfunding works, it’s a simple process:

You find a platform that suits you, there are lots to choose from including Kickstarter, Crowdfunder, GoFundMe. You need to do your research to make sure their criteria is right for you and your campaign. Nela used Startnext which offered her two options – a target that you could aim for but didn’t have to meet, or a target that if you didn’t reach all the money was returned to the investors. Her intention was to use the ‘safe’ first option and top up with help from her parents or the bank if necessary, but friends persuaded her to go for the second. Hitting the target or bust approach means the pressure is on but people are keener to see you reach it. It turned out to be the right choice as supporters were cheering her on to reach that target to do the training. Nela made a pitch video for the campaign as well as gathering and making ‘goodies’ to give to supporters who invested.

For supporters, there were also two options – either to just give a donation or to invest in return for something. Nela offered virtual high fives for five Euros as her cheap offering but then as the sums went up supporters were given physical items in return. These ranged from homemade mother-and-daughter bracelets, an e-book she had written (the most popular option), up to buying your daughter or another girl her place on Girls Journeying Together in advance. In this way she already had two girls booked onto her first group for girls who might otherwise not be able to attend. Nela launched her campaign with a personal video on social media, and a countdown, and off it went…

Nela is now entering the second year of the training, and launching her first Girls Journeying Together group this spring. We will keep you posted on her journey.

In the meantime, here are Nela’s top tips for launching a crowdfunding campaign.

  • build in enough preparation time; Nela had two months and says preparation is the most important thing
  • have great photos to use
  • create a pitch video that really shows you, your face, your why, and your passion
  • answer all potential questions: Where is the money going? What is the plan? What is the profit for the world? Give them the bigger picture
  • four weeks is the perfect time for a campaign to run, it’s a whole cycle
  • have goodies ready to send out when your campaign is completed
  • text/message and talk to everyone you know – the community around you and all of their communities “The bigger circle around you.”
  • use magazines, podcasts
  • ask people to spread the campaign

Visit Nela’s finished campaign:

https://www.startnext.com/die-maedchen-bande

If one woman can raise everything needed to train with us, so could you!

Why not come along to our training taster day in London on February 3rd. For just £65 you can experience our incredible training and see why it inspires such commitment and passion from so many women.

For more details and information about bursary places please email info@ritesforgirls.com or visit the booking page: https://forms.gle/cppmqMp75Mi9G8Wb7

Creating Space for People: In Conversation with Golda Rosheuvel

Being relatively new to Rites for Girls I have been intrigued to find out more about our Ambassador, Golda Rosheuvel and what brought her to support our work. I was lucky enough to have a conversation with her last week and came away feeling so inspired by her passion and commitment to the well-being of girls and our training programme for women.

Golda is a beloved UK television and film actor and known for her powerful roles. I was keen to find out how she had heard about our work at Rites for Girls. Had she been looking for a cause to support alongside her acting work? To my surprise, it was through an informal chat that Golda came to hear about us. Sitting next to the Chair of Rites for Girl’s Non-Exec Board, Karen, at Wimbledon just 18 months ago they got talking and Karen mentioned our work which made Golda want to know more.

It just sparked a real interest, a real memory of being adolescent, of being young and of needing something like that and I thought I want to be involved with that, I want to support that.”

Golda told me it was the impact of Karen’s words that really stayed with her that day (although she reassured me that they both enjoyed the tennis as well).

I think it was that connection to my younger self, my younger self literally leant forward and went Gold, you need to hear more about this. That’s the thing that really resonates for me with Rites for Girls, is that I needed something like that when I was that age, and it would have so helped me to have that support.”

Golda went on to talk about the landmark programme we run, Girls Journeying Together and how wonderful it is for the girls participating to, “have those hands to hold, having that kindred spirit and that understanding that: life is difficult at the moment and I’m not quite sure why.”

Golda really understands that growing up can be challenging and that as a preteen herself she could have benefited from this sort of support.

Golda had the opportunity to meet a group of our girls who were brought together from different groups, some at the beginning of the year-long journey whilst others having completed the programme.

I met the girls shortly after we discussed it at Wimbledon and what I really got from them was sisterhood, which I’m really strong on. I have amazing female friends, and I like to have that connection and that power and that understanding, that energy.”

In the older girls you saw that confidence and that power that they have for themselves and for each other. It was a real gentle, serene confidence.

They are already a group, it doesn’t matter that they are from different circles, they all had this core understanding and belief in themselves and each other.”

That we understand each other, there’s a kinship there. What struck me when I met the girls is that they’re going to have that for the rest of their lives. That’s incredible. Wherever they are in the world. There will be that connection for them.”

If we can have more of that and support Rites for Girls to create more of this connection then the world will be a better place as far as I’m concerned.”

I think the safety of Rites for Girls, to be able to express the struggles of adolescence, that change that happens. To be able to express that with other girls is fantastic, it’s so needed in the world. We need more of it. The more we can really share and communicate their story to other people. To have a wider understanding of the world and their part in it.”

It was incredible to see what an impact meeting the girls has had on Golda and how important she sees the roles of the facilitators in this. She likened it to two teachers she had when she was growing up and how they influenced her.

They were really instrumental in me having a place at school, me knowing that I had this place I could go to, I was really good at.”

She talked about how the guidance of role models for girls can support an individual by just being themselves, “These two women really were – they did sports and drama, they were there prominently in my life. I was always fascinated by their strong personalities and the way they empowered those around them.”

Golda also talked about the influence they still have on her as an adult and as a successful actor working on the set of a film. She told me, “The environment has to be really positive and really safe where every single person comes with their best foot forward and we support them and celebrate and everybody has a chance to do their best best work and I ran that 10 weeks (of filming) exactly like that and I think that’s what I got from those women.”

It’s inspirational speaking with her and it’s wonderful to hear that she has found her own power and a drive to support others through these early mentors,

I believe that now I have a calling to create space for people to do their best work, for people to shine. That’s what I want to do in my work.”

What about other women though, those who want to support girls but feel unsure, how can we help them shine? Golda didn’t even have to pause to answer this,

There’s nothing, what you come is with yourself, you come with yourself and that is the truest form.”

That’s what you are teaching the girls to find their truest form to understand their true selves and empower them. You encourage the facilitators to come with their true selves, not putting on something else. I think it’s really honest and really beautiful that everyone is different, and they bring different things. From their community, from their past, from their religion, from their race, from their sex. Everything is there to be gifted – so it’s not difficult when you have that mindset it’s really natural. You are bringing yourself.”

I came out of that session with the girls, and I was so full of energy and empowerment and questions and inquisitiveness. I felt really energised and I smiled for about two hours. I think it was my preteen going ‘mate yes’ and adult me going ‘yes, we did that’. The whole thing is respectful, and you come out respecting yourself – your 12-year-old and your 54 year old.”

It was amazing to hear how Golda understood the ethos of Rites for Girls straight away. The power of our girls’ groups and the instrumental role of our trained women who just bring themselves, as they are to the training and in that way can learn to support, empower and connect girls to grow up in a safe space. I am so looking forward to hearing more from Golda and seeing her develop this Ambassadorial role over the course of 2025 – watch this space and shine.

Details about training to be a facilitator can be found on this website at:

https://www.ritesforgirls.com/facilitator-training/

and if you are looking for a girls’ group for your daughter visit:

https://www.ritesforgirls.com/girls-journeying-together/

 

All images by Jeff Moore

Good endings lead to good beginnings

There have been so many missed ‘lasts’ for this year’s 6’s. No leavers’ assemblies, last sports day or school trips. When something so important is coming to an end, it’s a good time to reflect to help us move on in a grounded way.

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